Idea to Market
From a problem worth solving to people paying for the solution.
- 1Is the problem real?Everyone you ask will say your idea is great. Learn to ask about what already happened instead - and watch five polite yeses turn into two real problems.Runs in your browser15 min+40 XP
- 2The smallest thing worth shippingA minimum viable product isn't a small product - it's the fastest way to test your riskiest assumption. Cut a ten-week roadmap down to a one-day experiment that still answers the question that matters.Runs in your browser14 min+40 XP
- 3Pricing and the numbers that keep you aliveA low price feels safe and can quietly sink you. Work through the unit economics of one customer - margin, acquisition cost, churn, payback - and find a price that earns back what it cost to win them.Runs in your browser16 min+45 XP
- 4Launch and find your first usersA big launch can bring hundreds of sign-ups and almost no users. Go where your users already are, help the first ones by hand, and judge it by who is still around a month later.Runs in your browser14 min+40 XP
- 5The boring essentials: company, terms, taxesThe paperwork nobody puts in the launch post - a business structure, terms and a privacy policy, invoices and records, sales tax, and the licences of the code you ship. A checklist of questions to answer, with official links for the US, UK and India.Runs in your browser14 min+35 XP
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